Personal branding is not just about marketing but standing up for yourself and being at the forefront to represent your brand.
Personal Branding starts with knowing who you are and what you want to be known for.
There are 2 ways to create visibility:
Let’s talk about the first way.
So, I have been a part of a very reputed business networking organization for almost two years.
My main focus has always been on creating more visibility. (One of the major reasons is that my work is all about building relationships through visibility, and helping entrepreneurs to 5x their visibility and kickstart their video branding journey.)
So, If you are good at what you do and add the topping of visibility to it, you are striving towards being unstoppable.
Each business owner gets 30 seconds to stand out in the networking meets.
There are certain people’s 30 seconds that I always look forward to.
They try to experiment with how they present what they do; there is a little effort taken towards engaging the audience and so on.
An ex-dentist member, Dr Bhimani, was not only a good dentist, but he was excellent when it came to 30 seconds. I’m still his client today.
With the impact he made, I’m sure even after 2 years the members won’t forget him and how good he was when he made that little effort towards visibility and engagement.
Others have declared in their minds that they aren’t good at variety or experimenting or it’s just fine to say the same thing every week for a year not worrying about whether people pay attention or not.
To be honest, there were a few members I didn’t even notice for almost 6 months of being in the networking group.
Sadly, when it comes to visibility, you will be the last person to realize that you aren’t being as noticed as you think.
With no effort in 30 seconds around so many businesses. You don’t leave an impact, in my opinion, until you meet every member on a 1-to-1 basis which has its benefits, but of course, it takes time to meet all 50 members or more 1 by 1 and so creating visibility in the group meetings, matters.
I remember this one time when I didn’t say a word for 10 seconds in my 30-second presentation and on the 11th second, I said this is exactly how engaging your social media presence looks with only text and few photo posts. You can see that video on my Instagram handle @coachdipnapatel —
https://www.instagram.com/reel/CzwUURpOdGQ/?igsh=ZWQ3ODFjY2VlOQ==
Another way of standing out in group meets is taking up the presentation slot which I call as the “visibility slot,” as you get additional minutes to talk and make your business stand out rather than just 30 seconds. After every presentation I do, I end up getting new clients for my mastermind.
Being a theatre performer for more than a decade now, engaging with audiences comes naturally to me, and so I constantly encourage and help entrepreneurs to do the same.
I also know a very well-known coach Gemini Dhar, who empowers women entrepreneurs to be financially stronger. She is excellent at personal branding and experienced the benefits in a shorter period compared to others, precisely because she focused on personal branding to grow her business.
https://www.instagram.com/dhar.gemini?igsh=MW9lMzVkNjJ5eXo4OQ==
Now, let’s talk about visibility through social media.
I would want to begin with my own success story of how I started my masterminds (Camera and Me Mastermind and the Inspiring Dreams Mastermind) online and reached my first 100 clients based only on my Instagram Video branding.
In a sea full of content, knowledge, and brands, adding a face to a brand helps you stand out.
It’s the best time for entrepreneurs to face the camera, as the audience now wants to know who the person behind the business idea is.
Social media is a great way to establish credibility, authority, and trust building,
especially if you are a solopreneur, you are starting a new parallel business or increasing your online presence for your already existing business.
The best advantage of being regular with social media postings on your handle is you aren’t out of mind, out of sight.
Very often, people I meet start the conversation with “Hey, I saw that video of yours rather” than “Long time, where have you been?”
I also remember this one particular incident where I was travelling to a city in India and had to attend a networking event. A friend’s client, whom I had never met found out that I was in her city, she had been following my Instagram handle for a couple of months and reached out to me.
She made the effort to come to the event once I was free, took me around made me meet 2 other entrepreneurs who would be a good connection, and all of this even without ever meeting me before.
She also mentioned it doesn’t feel like I haven’t met you before as I keep seeing your videos often.
So when a person who sees you in videos meets you, and they see the same pattern same way of talking, behaviour , and connection, their mind says, “Yes, I know them, there is familiarity and an instant bond is made.”
Thus, it’s important to be as close to who you are in person when you face the camera or address an audience on stage. Most people struggle to do this and this is where my mastermind can help you.
By applying the step-by-step system that is accessible to you in the mastermind the results are guaranteed every single time. The mastermind is focused towards making you a 1 man army or a 1-woman army.
In “Camera & Me Mastermind”, the journey begins with working towards having the right mindset, shedding camera inhibitions and getting your videos to look professional. If you go for the long format of the mastermind, it includes personal image, branding and building your social media handle from scratch.
A strong personal brand can lead to new unseen opportunities as slowly people start seeing you as an expert in your field.
I always tell my clients a combination of all 3- text posts, photo posts, and videos is the way to go.
Video branding through short format videos is a more interactive way to engage an audience. It also helps you become more identifiable in person.
As text posts won’t make your page stand out in a sea of text posts from multiple people/accounts it might not help people remember you, so I consider it as a Level 1 connection.
When there are pictures of you working behind the scenes or from an event, people see you in action, and that I would call a Level 2 connection.
But when a person is talking, you get to see the facial expression, you get to hear the voice, the tone, the concern for clients or customers, you understand whether they are genuine or not, and you might find the person like-minded and start developing a liking for that person’s brand.
I call that a Level 3 connection because we all are social beings; we connect the maximum when we visually see and hear the person.
You must have heard the saying, “People buy people.”,
This simply means people are more likely to do business with someone they trust, like, and know. So, the focus should be on building a relationship whether in person or through your social media platforms.
More on it in the next blog 😊
